ZED FC — FROM E TO ZED
Sports
- Services
- Concept · Branding · Production · Post-production
The Challenge
As a relatively new club in the Egyptian Premier League, ZED FC wanted to build a fan base of its own. The challenge was to give people a reason to connect with the club beyond the scoreline — and turn awareness into a sense of belonging.
The Idea
16 DASH created FROM E TO ZED: a podcast designed to bring audiences closer to the club through conversation, personality and entertainment. By creating space for stories beyond match day, the concept gave ZED FC a way to introduce itself to potential fans and invite them into its world.
The Execution
We took the podcast from idea to screen. 16 DASH developed the concept, created the branding, and handled the production and post-production — bringing the format, visual identity, filming and final edits together as one cohesive series.