SODIC — Imagine Campaign | 16 DASH
16 DASH

SODIC — Imagine Campaign | 16 DASH

Egypt's first fully AI-generated real estate campaign. See how 16 DASH helped SODIC boost brand engagement through personalized user-generated content.

Client: SODIC — Category: Real Estate — Campaign: Imagine

The Challenge

SODIC, one of Egypt's leading real estate developers, aimed to stay ahead of the curve with the growing AI trend. Known for its innovative brand persona, SODIC wanted to be the first developer in the market to launch a fully-fledged campaign that heavily leverages the cutting-edge technology the world is now exploring.

The Solution

SODIC was presented with a digital campaign proposal under the tagline "Imagine." The campaign's goal was to promote SODIC's next generation of developments through content generated by AI tools — putting the power of imagination directly in the consumer's hands.

The Result

A surge of user-generated content followed for SODIC. Users received personalized creations based on their imaginations and shared them on social media, thanking SODIC and significantly boosting brand engagement and reach.

Budget: 250,000 EGP