SODIC — Imagine Campaign
Real Estate
Egypt's first fully AI-generated real estate campaign.
The Challenge
SODIC, one of Egypt's leading real estate developers, aimed to stay ahead of the curve with the growing AI trend. Known for its innovative brand persona, SODIC wanted to be the first developer in the market to launch a fully-fledged campaign that heavily leverages the cutting-edge technology the world is now exploring.
The Idea
SODIC was presented with a digital campaign proposal under the tagline "Imagine." The campaign's goal was to promote SODIC's next generation of developments through content generated by AI tools — putting the power of imagination directly in the consumer's hands.
The Results
A surge of user-generated content followed for SODIC. Users received personalized creations based on their imaginations and shared them on social media, thanking SODIC and significantly boosting brand engagement and reach.