People & Places — Designer Campaign
Lifestyle · Real Estate
3× leads — coastal development video series that sold out.
The Challenge
People and Places needed to bring the concept and distinctive design of their new coastal development to life. This was especially important given that the project is still under construction — in a market where simply showcasing renders has become ineffective and overused.
The Idea
Leveraging the talent behind the development, we produced a series of videos that put the project's key minds in the spotlight. In these concise, informative videos, they discuss the development and explain the architectural concept — allowing consumers to grasp the vision directly from the source.
The Results
The campaign proved highly successful for P&P in terms of performance marketing. The videos generated three times the number of leads compared to previous campaigns, and the development's latest phase sold out shortly after the launch.