Bosch — Filter Campaign
Brand · Product
Stop-motion product series combating counterfeiting in Egypt.
The Challenge
Bosch tasked 16 DASH with creating content to showcase the functionality of their filters — in a challenging scenario with tight budget constraints and the unavailability of models for a studio shoot. Bosch was also actively combating brand counterfeiting in the Egyptian market, making authentic packaging visibility critical.
The Idea
We adopted an innovative approach by integrating VFX and stop-motion animation to bring the concept to life. We planned four videos, each showcasing a different filter — combining stop-motion with animation to demonstrate unboxing and functionality. All text was in Arabic, in line with how Bosch Egypt predominantly communicates.
The Results
Four distinctive videos were delivered within budget constraints, each highlighting a filter's purpose and official packaging — reinforcing brand authenticity and educating consumers on product functionality at the point of consideration.