Decathlon — Back to School
Sports · Performance Marketing
20× ROAS — content and performance marketing across all sport categories.
- Year
- 2023–24
The Challenge
Decathlon Egypt approached 16 DASH with an exhilarating brief for the back-to-school season of 2023–24 — they needed content that highlighted the full range of sports for which Decathlon provides equipment, while also driving measurable performance results.
The Idea
From ideation to execution, 16 DASH crafted content that was both cinematic and strategically built for performance. We covered multiple sports — basketball, martial arts, swimming, and more. In addition to content creation, 16 DASH took charge of performance marketing across social media and various digital platforms, directing traffic toward Decathlon's e-commerce platform in Egypt.
The Results
The campaign emerged as a monumental success. The achieved ROAS of 20x far exceeded Decathlon Egypt's average — and the industry standard — affirming the effectiveness of 16 DASH's comprehensive approach to marketing and content creation.