Decathlon — Back to School | 16 DASH
16 DASH

Decathlon — Back to School | 16 DASH

Cinematic content and performance marketing for Decathlon Egypt that achieved a 20× ROAS, far exceeding industry standards for the back-to-school season.

Client: Decathlon — Category: Sports · Performance Marketing — Campaign: Back to School

The Challenge

Decathlon Egypt needed a back-to-school campaign that would drive strong commercial results across all sport categories while standing out in a competitive retail season.

The Solution

16 DASH combined cinematic content production with data-driven performance marketing across Meta, Google, and TikTok. Creative assets were purpose-built for paid media performance and optimised throughout the campaign.

The Result

The campaign achieved a 20× Return on Ad Spend (ROAS), far exceeding industry standards for back-to-school retail campaigns in Egypt.