Alfa Market — Website Launch | 16 DASH
16 DASH

Alfa Market — Website Launch | 16 DASH

How 16 DASH used motion design to bring Alfa Market — a 70-year-old grocery chain — into the digital age with a creative 'Drag & Drop' campaign.

Client: Alfa Market — Category: Retail · Motion Design — Campaign: Website Launch

The Challenge

Alfa Market, one of Egypt's most established grocery chains with 70 years of history, needed to launch their new e-commerce website in a way that resonated with a digital-native audience.

The Solution

16 DASH created a motion design campaign built around a "Drag & Drop" concept — bridging the familiar physical grocery shopping experience with the new digital platform, making the transition feel intuitive and exciting for Alfa Market's loyal customer base.