Alfa Market — Website Launch
Retail · E-Commerce
A grocery chain going digital with motion design.
- Year
- 2021
The Challenge
Alfa Market — one of Egypt's leading grocery chains since the 1970s — entered the digital market in 2021, relatively late. By then, all competition had already launched impressive e-commerce platforms. They came to 16 DASH with the problem and a very limited budget.
The Idea
Our concept was to showcase the stores and infuse digital elements. We took static photographs from the stores and created motion designs showing computer elements — mouse cursors, search bars — dragging items from the store's shelves onto a shopping basket. The main message: Alfa is now online, shop through our app or website. The production budget was then redirected entirely toward media buying.
The Results
The campaign successfully bridged the gap between Alfa Market's trusted in-store presence and their new digital platform — communicating the launch to existing customers in a familiar, relatable way, while driving traffic to their e-commerce platform.